A Fresh Perspective
We may offer you some great solutions for everyday problems, from child-proof
Expect the Best
Whether you’re fashion-forward or hate emerging from the north Idaho forests, our optical shop has something for everyone. On our shelves, you’ll find names you recognize — Oakley, Ray-Ban, Kate Spade, Smith — as well as artisan and niche brands, like Lafont, ProDesign, Rain City, and Miraflex.
Looking for the best in sunwear? Try on some Maui Jim lenses or a Rudy Project frame and marvel at what you’ve been missing.
Can’t find what you’re looking for? Our skilled opticians have thousands of special-order options to help you live well and play hard in our beautiful Inland Northwest.
Let Us Share in Your Challenges
From pediatric concerns to all those issues that spring up in our “golden years,” you’ll find our doctors are compassionate, enthusiastic, and up-to-date. That’s why Dr. Amber Prins became the first optometrist in North Idaho to offer vision therapy.
We also don’t cut corners with doctor time, which has led thousands of patients trust us each year with their specialized care — from LASIK referrals, to fitting specialized scleral contact lenses, to monitoring sight-threatening diseases like diabetes, glaucoma, or macular degeneration. In everything we do, we honor our patients’ trust by providing reliable, personalized care.
About Us
A Fresh Perspective
We are fashion experts, technology nerds, passionate scientists, and lovers of all things vintage. We price our products and services affordably, lowering our prices whenever an opportunity arises. We operate outside the formula, and we don’t allow industry norms or giant corporations to direct us otherwise.
Boldly Independe nt
Being a small, local operation, we run a high chance of bumping into you at the grocery store. So, we treat you — and all our patients — like family. We genuinely love our patients!
Since kindness isn’t enough, however, we pair it with expertise. Our custom solutions include the latest in ocular scanning technology, child-proof frames, training and fittings for contact lenses, and top-performing sunglasses for local athletes.